Ford CEO Alan Mulally said that Ford’s scheme to make all its cars names start with the letter F was a bad move, as did Ford’s new cars easily forgettable. Mulally wanted to revive some known and respected nameplates of Ford for its new model line, the Sable to be one of them.
When Ford redesigned 2010 Taurus, it was decided not to continue with the sword so that they could commit more engineering and advertising for the Taurus. Sable production ended on May 21, 2009.